What it is: A shampoo enhanced with powerful smoothing properties to lock in a seriously silky overall look and feel.Who it's for: Ideal for thick, curly or frizz-prone hair.What it does: This cleanser is packed with minerals that revitalize dry, damaged hair. Artichoke extract, an antioxidant, protects hair and scalp from free radicals and UV rays. Plum seed oil promotes an optimal scalp environment for stronger, thicker hair. Broccoli seed oil conditions hair and leaves hair smooth and glossy. Okra seed extract moisturizes hair and scalp, leaves hair feeling soft and promotes optimal scalp environment. How to use: Apply a small amount to the middle of your hair and work through to the roots and ends. Follow with Bel Air Conditioner for even smoother, straighter hair. Paraben-free; petroleum-free; sulfate-free Cruelty-free Vegan Made in the USA