PAT McGRATH LABS LUST: Gloss in Faux Real. PAT McGRATH LABS LUST: Gloss in Faux Real. A luxurious lip color that delivers ethereally erotic color with the surreally seductive shine of a glossy balm.. In Faux Real - Deep beige with pearlescent sheen. Free of parabens, phthalates, and sulfates SLS & SLES.. 0.15 fl oz./4.5mL. Swipe on succulent shades that deliver three-dimensional wet shine and ethereally erotic color.. Use these mouthwatering shades of translucent, addictive color with PermaGel Ultra Lip Pencil (sold separately) to create your own personalized combinations. PMCG-WU195. 22-038-546. Pat McGrath is one of the most influential makeup artists in the world, and the impact of her work in beauty and fashion over the past 20 years is unparalleled. The visionary looks she imagines?then creates for runways, advertisements, and editorial define beauty trends of the future.