PAT McGRATH LABS IntensifEYES Longwear Primer in Beauty: NA. PAT McGRATH LABS IntensifEYES Longwear Primer in Beauty: NA. Prep-and-set eye primer that boosts eye shadow color and ensures crease-proof, non-smudging, stay-in-place eye looks that last up to 24 hours.. Suitable for all skin types. Free of parabens, phthalates, and sulfates. 0.16 oz. For 24-hour crease-proof wear, apply a thin layer to the eyelids before eye shadow application.. Using the doe foot applicator, apply sparingly to the lid and blend with fingers from lashline to brow bone.. Layer shadows on top with a brush, or use a fingertip for maximum opacity.. PMCG-WU219. 14-015-177. Pat McGrath is one of the most influential makeup artists in the world, and the impact of her work in beauty and fashion over the past 20 years is unparalleled. The visionary looks she imagines, then creates for runways, advertisements, and editorial define beauty trends of the future.