What it is: A luxurious hair oil formulated with a blend of traditions in every drop.Who it's for: Ideal for all hair types.What it does: The oil is infused with tsubaki seed oil, harvested in part from Jeju Island and daikon seed oil, responsibly sourced from cooperative farms in Willamette Valley, Oregon. This is a precious concentrate that effortlessly wraps hair in light-reflecting shine and immerses your senses in a calming purefume aroma. The signature Pure-fume aroma wraps your senses in pure bliss with 25 pure flower and plant essences including lavender, ylang-ylang and petitgrain. It was crafted by perfumers in Aveda's In-House Botanical Aroma lab.Key ingredients:- Tsubaki seed oil: conditions hair- Daikon seed oil: smoothes hair- Camelina oil ferment: rich in omega 3, 6 and 9 fatty acids, it helps promote radianceHow to use: Apply a small amount of the oil into palms. Distribute mid-to-ends of damp hair. Style as desired. Breathe in the calming pure-fume aroma.Pro tips: For fine-to-medium hair types: apply a small amount to ends of dry hair to smooth and add radiant shine. For medium-to-thick hair types: work into mid-lengths and ends of dry hair to smooth frizz and add radiant shine. Paraben-free; phthalate-free; sulfate-free; formaldehyde-free; petrolatum-free; paraffin-free; mineral oil-free; triclosan-free; triclocarban-free Made in the USA