14 adaptable shades give every skin tone a barely flushed, just-pinched glow Applies easily onto the cheeks Formula is easy to blend Shade coverage is customizable Formula feels refreshing on skin Formula becomes one with skin/seamless Formula does not sit on skin/pores Formula does not sit on skin/texture Pores look diminished Feels weightless Feels soft and cushiony Feels comfortable throughout wear Results*: Easy Building Coverage: 96% of consumers said It is easy to build coverage.