What it is: An ultra-shiny lip treatment that is more colorful than a gloss and more shiny than a lipstick. Who it's for: Anyone who wants a creamy lip color with a semi-transparent finish. What it does: It hydrates and softens your lips with its formula that is enriched with kokum and mango butters to help moisturize, protect and provide all the comfort of a lip balm with the shine of a gloss. Film-forming polymers smooth and plump your lips. How