Yves Saint Laurent Beaute Rouge Pur Couture 2020 Inspired by the runway, our iconic gold cases get dressed in wild leopard print. This timeless pattern is an homage to the free spirit of the Saint Laurent fashion house. Choose your finish and find the perfect shade among 4 new and exclusive reds. Rouge Pur Couture offers up to six hours of ultra-rich, satin color in just one stroke. The formula envelopes your lips in intense hydration and antioxidant care, leaving them feeling soft and smooth.