What it is: A vegan, plant-powered smoothing shampoo that gently cleanses, moisturizes and softens hair.Who it's for: All hair types.What it does: The first step in reducing frizzy hair when you want to maintain a smooth, sleek and shiny look. This plant-powered smoothing shampoo gently cleanses, moisturizes and softens hair improving hair manageability and preventing flyaways. The luxurious lathering shampoo utilizes a revolutionary dual-action technology to repel humidity and smooth the surface of every strand. How to use: Massage into wet hair, from roots to ends and rinse well. Silicone-free Vegan Cruelty-free Made in the USA This brand has B Corp certification, representing business practices with emphasis on social and environmental performance, accountability and transparency This brand meets Nordstrom Responsible Brands criteria: brand adheres to responsible social and environmental practices